Blue Sq was taken over by the Rank Group which is one of the largest gaming and leisure companies in the UK with interests including Bingo Halls, the Hard Rock Cafes and international rights of the Hard Rock Brand, landbased casinos, media and entertainment resorts. Rank Group is listed on the London Stock Exchange, part of FTSE 250 index and has a market capitisation of around £1.55 billion. As you would expect from such a reputable company, the customer service is excellent, integrity top notch and market coverage extensive. And you can bet in confidence knowing that you can win big and that you will get paid out.

Blue Sq run various promotions from time to time. Best is to check their web site for the latest promotions. Currently Blue Sq offer a £25 Free Bet for all new players. Open an account and place your first qualifying bet of £10 or more. You will then receive a free £25 betting voucher which you have to use within 30 days. Any winnings from the bet is credited to your account BUT does not include the £25 value of the betting voucher.

Blue Sq offers exensive betting opportunities on a wide range of sports including:

Blue Square pay out on the first horse past the post in every UK horse race, regardless of any subsequent disqualification.

LIVE RACING

Whenever you bet £5 or more on a UK horse race, you can watch the race live on Blue Sq TV. The race is streamed via a Java applet and works very well. No need to go down to the smoky local bookmaker anymore.

RADIO SERVICE

You can listen to Blue Sq sports commentators or commentary of UK horse races via the Blue Sq radio. Sound is crystal clear.

MOBILE SERVICE

You can now bet, get the latest results and play their interactive games via your mobile phone. The service is free and is easily set up.

RESULTS SERVICE

Easy to find the results of the latest events or past events with their detailed results service. So even if you place a bet and then go on holiday, you can easily find out if you have won or not.

Blue Sq run various promotions from time to time. It is best to look at their website to find out what special promotions they run in a particular month. Some of the regularly featured promotions include:

• Weekly caption competition - Enter a caption for the chance to win a £100 free bet
• Place a bet on any team to win the 2006 World Cup and if England finally end 40 years of hurt and bring the trophy home, we’ll refund your stake! The offer is only applicable to Outright bets placed before the start of England's first match and also includes all bets placed before this offer commenced. No maximum bet.
• Monthly £1,000 cash draw - free to enter by answering a multiple choice question

Blue Sq does not run a regular loyalty programme.

Simple website that is easy to navigate and use. As all the interaction is done via their website, there is no need to download anything. However, if you wish to utilise some of the nice features on offer such as the Live TV Racing you need to have the latest Java software already downloaded. Very fast servers so little delay in showing the latest prices on offer.

You can even customise your Blue Square Home Page so that your main interests show up as soon as you go to the Blue Sq web site. You can delete sports that do not interest you, limit certain type of information to show and so on. Nice little touch from Blue Sq.

DEPOSIT OPTIONS:
VISA, MasterCard, Delta, Solo, Switch, Maestro, VISA Electron, Laser

CASH OUT OPTIONS:
VISA, MasterCard, Delta, Solo, Switch, Maestro, VISA Electron, Laser

Blue Sq has excellent 24/7 Customer Support based in the United Kingdom. Customers calling within the UK phone (freephone) 0800-5870500. Customers calling from Eire phone (freephone) 1800 90 50 50. Customers calling from any other country phone +44(0)20-7688 6210 (international charges apply).