PokerShare
Suing Ultimate Bet and Excapsa
Friday, January 20, 2006
PokerShare.com has filed suit against UltimateBet.com and
its network partner, Excapsa, to the tune of £100 million,
citing that actions the two parties took forced PokerShare
out of business.
PokerShare.com opened in August 2005 as a novel concept,
one where through their play, players would actually own a
piece of the company. Dividends would be distributed quarterly,
and if the poker room were ever to go public, which it had
planned on doing, those with pieces of the company would also
be granted stock.
Problems started within just a couple months, as PokerShare
started drawing players away from Ultimate Bet. Because the
two were on the same poker network, Excapsa, customers felt
comfortable moving from the established Ultimate Bet to the
fledgling PokerShare, as the look, feel, and traffic would
be the same. But now, they’d be earning share points
in addition to any other bonuses and winnings.
This did not sit well with Ultimate Bet, as it was the big
dog in the network. It was the poker room that controlled
Excapsa’s North American market, and now PokerShare
was intruding. Excapsa made the sudden and surprising move
to not allow Americans to patron PokerShare. Shortly thereafter,
the network stopped supporting it’s young poker room
altogether, forcing PokerShare to shutdown in November.
PokerShare contends that because Excapsa cut off the rights
to its poker platform and support, it had to cease operations.
This couldn’t come at a worse time for Excapsa and
Ultimate Bet. They have been considering going public on the
London Stock Exchange, like several of their competitors have
already done. A lawsuit for half of the estimated float would
not be good. Excapsa could probably survive the suit, but
it would probably limp into the float. Even if it came out
the other side in good shape financially, the public relations
impact would most definitely be negative. Internet poker players
are a fickle group – who knows what sort of impact a
hit on its image would have for the network and Ultimate Bet.
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